Over the past few months, the Bing Mobile team (that I am part of ... more on that later) has been working on a new application that tackles the local/mobile space with a fresh new approach when compared to generic mobile search. It combines elements of exploration, rich content, and new UX design applied to the eating out scenario in Seattle neighborhoods, in the form of a Windows Phone application called bSeattle that we just released onto the marketplace. This application is a bit of an experiment in a few ways ... the learnings from real-world use will directly influence how the product evolves, as well as how the scenario itself grows in depth and breadth to cover additional content and user tasks, additional metropolitan areas, as well...(read more) ...
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