Encode URL using asp:image ImageUrl tag

Hey everyone, I'm trying to figure this out.  I have a user control that is passing stuff to pages that call out ot it.  I have an Image control and I"m pulling the ImageUrl from the database.  What's happening is I get a box with a red X and the html rendered on the client looks like this:
http://localhost:54662/%3C%25HttpContext.Current.Server.UrlEncode(%20#Eval(%22videoPicture%22))%20%25%3E
However, I would expect it to look like this:
http://localhost:54662/imgFile/200808161036462656.jpg
Here is the code from my user control:
<%@ Control Language="C#" AutoEventWireup="true" CodeFile="Category.ascx.cs" Inherits="webUser_Categoryl" %> <asp:Label ID="Label1&q ...