TextMode="Date"

Hi

I want to use TextMode="Date"
but what I get when I retrieve data is dd/mm/yyyy !!
I use  Text='<%# Bind("EndDate") %>'
When I change this and Update it update correctly in the database but it retrieves dd/mm/yyyy

I changed the binding to Text='<%# Bind("StartDate", "{0:dd/MM/yyyy}")%>'

still the same dd/mm/yyyy

anyone can help?