how to set the value of kendo date picker in javascript

hi, I have a kendo datepicker textbox. I want to assign a value of this datepicker textbox in javascript, without re-declaring it as follows:
//$("#tbxDateTime").kendoDatePicker({ // format: "yyyy/MM/dd", // value: new Date(getQueryVariable("date")) //}); Is there any other way that I can assign 2014/06/06 value to the datepicker box in the format 06/06/2014(from yyyy/MM/dd to MM/dd/yyyy format)?

Any help appreciated. Thanks!!!