How to properly parse this text in a database column in C#

I am going to store some information for my hyperlinks in a global table with an ITEM / Value column.
An Example of the Item would be: MyTextName
An Example of the Value would be: 
TEXT=MyTextName|NAVIGATION_URL=http://www.espn.com|TOOL_TIP=MyTextNameToolTip|TARGET=_blank This will then be split via a LINQ statement on the pipe ( | ). 
Is there an easy way to validate the developer has entered TEXT= in one of the list records based on TEXT= being upper case or text= being lower case? or Upper and lower case?  Of course I can't do a ToUpper() or ToLower() on each list item because the developer might want MyTestName to be in that casing to display to the u ...