tag is not well formed

Hi,
I have a HTML control like below in one of my page
 <input id="btnAdd"  name="btnAdd" type="button" value="Add New" onclick="AddEdit(0,'<%#Eval("RuleName")%>',1);" />
this is actually making a jquery call to function AddEdit.

Now i need to access the above control to my web page so i just add a runat="server" attribute to this control.
From then i am always getting the error message saying "The server tag is not well formed", Please help

I tried with all kind of combination like single quote or double quote ..nothing actually worked.
I do not want to use asp.net controls but this HTML controls only